BRIEF:

Ustwo games needed a new logo animation for their upcoming indie game which encouraged players to take a nostalgic look at old cool retro items and rediscover the value of broken things.

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It involved puzzles, story, relaxing music and calming games, with beautifully stylised design and artwork designed by the talented team working at Ustwo.

Though they had lush set of pastel colours throughout the game, the brief morphed to use a black text logo animation alone to show the tone and nature of the game in under five seconds.

No problem, I said.

• Client: Ustwo Games
• Agency: Studio Something
• Animator: Nicol Craig (Play North)
• Illustrator: Ken Clark (Studio Something)

Check out the treatment breakdown over on behance.